Big Soul Shoes

BRAND IDENTITY

Shoes for women with big soles...and big souls. That's the concept behind this online shoe store. I designed a logo that obviously targets the female demographic. Using a pen tablet, I hand drew the name to be fun and flirty, as we shoe lovers generally are. I added a pink heel, which I think is easily identifiable and acts as a simple representation of a classic woman's shoe.

LOGO DESIGN

LOGO ROUGHS