Soul Food Divas

BRAND IDENTITY

I created this logo for sisters whose main product consisted of sweet potato pies. Again, I used my pen table to hand draw this logo. The "S" in the name was a great opportunity to use as steam coming from the pie; this added a fun and unique visual element. Reflecting the curves from the steam throughout the rest of the letters, I was very pleased with the final result of the logo. I believe it helped personify the women, their delicious product, and the idea of food & fun as a whole.

LOGO DESIGN

LOGO ROUGHS